Check your future. Jagiellonian University.
Challenge:
Jagiellonian University was perceived as old fashioned and young people didn’t consider it as a good place to study. We needed to convince them, that it is a modern university and a good education for the future.
Solution:
We’ve created an Internet career fortune-teller that was predicting the splendid future
of the potential Jagiellonian University students.
Result:
20 million site visits, 6,5 million unique users, significant growth in number of applicants
for the Jagiellonian University.
Recognition:
Golden Arrow Award, big PR buzz and lots of earned media
Client: Uniwersytet Jagielloński / kampania rekrutacyjna
Agency: BBDO Warsaw
Creative Director: Przemek Bogdanowicz
Art Director: Rafal Michalek - Czerepak
Copywriter: Kamil Redestowicz
Award: Golden Arrow
Award: Effie
O kampanii pisano między innymi na Gazeta.pl, Polskie Radio, oraz na wielu forach studenckich
